The internet is changing the way homes are sold. More sellers are taking control and doing more of the traditional real estate agent’s work according to a recent article published in USA Today.

The National Association of Realtors shares the following statistics on how sellers market their property for sale.

85% use a real estate agent. This is down from 90% in 2005
80% use the Internet. This is up from 77% in 2005
63% use a yard sign. This is down from 71%
55% hold open houses. Up from 51%
47% use the Newspaper to advertise. Down from 50%

Notice that the more traditional ways of marketing property have decreased and technology as well as face to face communications are on the rise.

Buyers have become more sophisticated and use the internet for a lot of their research, including comps, market conditions, and appraisals. They are more informed.

Do your own due diligence before you decide how you will market your property. With current market conditions, and uncertainty in the economy, if you decide to market your own property, you must be as knowledgeable as your potential buyer.

This entry was posted on Monday, February 12th, 2007 at 2:45 pm and is filed under Investing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.