The more successful you become as a business owner or professional, the more important your reputation. Most of us don’t think about our reputation and the Internet. Did you know that 77% of recruiters use the Internet to get information on potential job candidates and 35% have eliminated people based on what they found through this research?
It gets a bit scary when you realize that anyone can google your name and find out all sorts of juicy tidbits. So how do you keep your online reputation clean? Here are a few suggestions:
- Keep tabs on yourself. Type your name into several search engines on a regular basis to see what appears. You may be surprised with what you find.
- If you find any unflattering content about yourself, send a message to the site’s webmaster asking that the entry be removed and explain why.
- Create flattering content. Start by joining professional online communities and upgrade your virtual presence by acting professionally both on and offline.
We don’t want to work and build a reputation to see it damaged. Take these steps to grow your business and you!