I recently attended a women’s leadership conference featuring professionals discussing what makes a successful women’s business.
I am always intrigued by opinions from successful business owners as I believe we truly learn from others. However, after listening to these speakers, I came away with a feeling of being “had”—taken advantage of and treated like none of us knew any better.
See, all of the speakers there were selling something to the audience—their consulting services, their books, tapes, DVDs, web designs, etc. I was not really learning WHAT makes successful business practices. What I did “learn” was if I contract with this consultant or purchase this book, I will have a better business.
I am sure there are great books, tapes, etc. out there that can help me do better, make more money and be a better businesswoman. But what does it take TODAY to lead, get more clients, and develop a referral system that helps you be the best in what you do?
So, here are my 4 hot tips to help you develop your business starting NOW:
1. Be true to your values. I believe others can see who we really are as people. Let’s face it. People enjoy and trust doing business with people they respect and believe in. When you are true to your values, it shows in all you do from marketing to customer service and beyond.
2. Get involved in your local community. Sponsor a walk for a specific cause that is near and dear to you. It makes you look human and caring in the eyes of your community and to those who are looking for your services. Do some PR on your event, get it advertised not only in your local paper but in business journals as well.
3. Send surveys out to your existing client base asking what they think you can do to promote your business and if they would be willing to be referral sources for you. Testimonials can be very valuable. Zoomerang is an inexpensive software program that allows you to do online surveys. Offer to send your client or prospect something free if they complete your survey. Gaining information from existing clients is one of the best ways to develop your business.
4. Consider co-op advertising and joint presentations with another professional who is in alliance with your product or services. I see this kind of strategic partnership lot in real estate presentations that are taught by title companies and real estate brokers. Great way to save dollars and gain more exposure and potential credibility when you align yourself with the right party.
I believe the real key to a successful business is to take calculated risks, and do things outside the box that will help both you and your business blossom. It’s nice to attend seminars and listen to others, but they are not paying your bills, you are. So take advantage of these 4 tips today, track what enhances your practice, and watch your business grow!