As a professional or a business owner, the success or failure of our businesses starts with how well we can generate leads and then convert those prospects to clients. The internet can be a great marketing tool to help you capture leads. But, if you don’t know what you are doing, it could be a costly tool. Here are six things to keep in mind if you are planning on using valuable marketing dollars toward the internet.

1. Set a budget. Internet advertising can be expensive. Especially if you plan on pay-per-click words and ads to get initial prospects.

2. Use strong keywords to increase SEO (search engine optimization) and bring those prospects to your site.

3. Test and measure everything. Don’t be afraid to change text, change keywords and experiment.

4. Provide valuable, timely information and update your site on a regular basis so visitors will come back for more.

5. Consider producing an e-newsletter a prospect can “opt in” to so you can capture their contact information. Make sure you have a registration page the prospect needs to go through in order to receive your newsletter, white paper, special report, etc.

6. Response is everything. Speed of response is the number one strategy in improving your Internet lead conversion. It goes hand and hand with providing good customer service.

Follow these six steps to help you generate more business using the web.

This entry was posted on Monday, January 28th, 2008 at 8:00 am and is filed under Professionals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.