When developing business for your company, do you know the core value of your customer? Many business owners and professionals focus on the baby boomer and the retiree. This is a good market where their fear is not having to work into retirement and having enough cash to last their lives

What about the younger adults, those just starting out with families or careers and building a future? What are their core values?

According to a recent survey at Charles Schwab, 52% of young adults are looking to make better money management choices; 18% want to strengthen family relationships; 11% wish to improve the environment; 10% care about the balance of personal and professional life and 9% want to improve their nutrition and health.

This is an interesting study. All of us who cater to a demographic need to know the “what’s in it for them” as we build our business because without identifying core values of your audience, you won’t have a strong audience from the start.

Whether you sell “widgets” or provide financial services, identifying your audience and knowing what are the most important issues that face them helps you to identify with them. You know the old saying it’s not what you know but who?

People do business with people that know, understand, and can relate to their audience.

Do some research into your customer base and identify the core values your customers have. When you do this, you will see results!

This entry was posted on Wednesday, June 17th, 2009 at 12:46 am and is filed under Professionals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.